Know our: what Russian brands you can be proud of

[DronVR]

Know our: what Russian brands you can be proud of

Russians buy more domestic products than meets the eye

A few days ago, the Industrial Development Fund launched a flash mob in social networks # BuyOur. Users began to upload photos of domestic products that they use, and pass the baton to friends. This action is designed to help Russian manufacturers, because the recommendations of friends are the best advertising.

Flashmob participants advised each other, for example, domestic cosmetics Natura Siberica and Cocco Bello, HarryCooper glasses, children's clothing brands Eli'n'son and Little Star, Casademont sausage and Aquin drinking water.

It is hard for our entrepreneurs to compete with Western corporations, which can afford to spend a lot of money on conquering the Russian market. Even domestic businessmen have to fight with the eternal stereotype that they do not produce anything good. Therefore, they make logos in Latin and even invent legends about the foreign origin of their goods.

Often, Russians do not even suspect that they are buying domestic. In RuNet, there are many texts about Russian brands pretending to be foreign. Rusbase decided to recall which products are usually not perceived as Russian, but could be a reason for pride in our entrepreneurs.

I bet you didn’t know that you were connected with Russia:

Appliances

• Bork - a brand of the Russian consumer electronics network Technopark (formerly Electroflot). Registered in Germany and promoted as a benchmark of German quality. In fact, multicookers, juicers and other Bork appliances are made in China. In 2010, the Federal Antimonopoly Service fined the company 100 thousand rubles for this. Today, Bork is considered a premium brand and has a network of branded stores.

• Vitek - The trademark is registered in Austria by the head of the Golder Electronics company, Andrei Derevyanchenko. On the boxes they wrote about Austrian origin, but they were made in China. Vitek has long been one of the most recognizable brands in Russia.

• Rolsen - The company was founded in 1995 by Sergey Belousov (Acronis) together with MIPT associate Ilya Zubarev. We started with the assembly of LG TVs at the factory in Fryazino, and then launched our own brand. Later they bought the Rubin trademark together with production in Voronezh.

• Scarlett Russian businessman Sergey Mashukov registered. The brand belongs to the British company Arima Holding and is produced in Southeast Asia.

• Kaiser The manufacturer of large-sized kitchen appliances is the brainchild of Russian Pavel Loginov. Maintains the reputation of a German company, but is produced at a Polish factory.

• Redmond - The trademark was registered in 2006 by the Russian company Technopoisk. Thanks to active marketing, it has occupied a third of the domestic multicooker market.

clothing

• Uggi - Translated from Italian as "today." The brand was created in 1998 by the St. Petersburg company August Plus. The design bureau is located in St. Petersburg, most of the clothes are made in China.

• Gloria jeans - The history of the famous jeans brand begins with the cooperative Gloria, which was created in 1988 by Rostovite Vladimir Melnikov. Today the company has 35 factories in Russia and 13 in Ukraine.

• Brands Befree , Love republic and Zarina belong to the St. Petersburg company "Malon Fashion Group". Initially, all of their products were produced by the Pervomaisky Zarya garment factory, now 90% of the items are produced abroad.

• Chain of clothing stores Sela (translated from Hebrew as "rock") created in the early 1990s cousins Boris Ostrobrod and Arkady Pekarevsky. We started with trade in Chinese down jackets, then decided to sell our own. Design bureau is located in Israel, production - in China.

• Russian Andrei Tarasov bought the rights to use the brand from an old Italian family firm Meucci in Russia. Part of the assortment is sewn in Italy, but all outerwear is in the Lobny factory near Moscow.

• Incity - Russian brand, created in 2005 by the founders of Fashion Continent OJSC. Clothing production is located in Southeast Asia.

Footwear

• The brand Carlo pazolini born not in Italy, but in Russia. In 1992, Ilya Reznik, an engineer at the Moskvich automobile plant, ordered a shipment of shoes from an Italian factory. The logo was drawn by a Russian advertising agency. A few years later, Reznik bought two shoe factories in Tuchkovo and Kubinka near Moscow. Now, however, most of Carlo Pazolini's products are sewn in China.

• Shoe brands Tj collection , Chester and Carnaby positioned as Italian and English. According to some reports, they belong to our former compatriots Timur and Julia Akhmetov (their initials are in the name of TJ Collection). It was reported that at first the products of these brands were produced near Lipetsk, and then in China.

• Footwear Ralf ringer usually mistaken for German or Austrian. But in fact, it is produced in factories in Moscow, Vladimir and Zaraysk. Company executives, by the way, do not hide this at all.

• Tervolina sews his shoes at the Leader factory in Togliatti. The sound name has remained from the time when the company was importing Czech and Hungarian shoes.

• Camelot - A Russian company selling Grinders and Dr. Martens footwear in the 1990s. In 1999, they launched their own brand more accessible to young people. These shoes are made in Poland and China.

• ALBA it is translated from Italian as “dawn, the beginning”, and also beats the name of the founder - Russian businessman Alexander Bayer. Like the rest, he first brought imported shoes to Russia, then decided to launch his own brand. ALBA shoes are contracted by Spanish and Italian factories.

• The brand Mascott e It was founded by the Russian company Moskot-Shuz LLC in 2000. Design bureaus are located in Moscow and Italy, production - in China.

Cosmetics and household chemicals

• history of the company Faberlic It began in 1997 when graduates of Moscow State University Alexei Nechaev and Alexander Davankov founded the Russian Line company. The bet on Russian origin did not bring results, and after much thought, the Faberlic brand was born. This cosmetics is produced at two factories - in Moscow Biryulyovo and in the village of Sobolikha near Moscow.

• Toothpaste Splat and other brand products are produced at factories in the Novgorod and Moscow regions. The founder of the company, Evgeny Demin, took up this business in 2001 and managed to gain 15% of the Russian market.

• Another premium brand of oral hygiene products ROCS belongs to the Russian Diarsi group. Two factories in the Moscow Region (Domodedovo and the village of Staraya Sitnya) produce products.

Products

• Tea Stamps Greenfield and Tess as well as coffee Jardin belong to the St. Petersburg company "Orimi Trade". They are produced at a factory in the Leningrad region. At the same time, the Greenfield brand was initially positioned as British.

• Tea Curtis manufactures a plant in Fryazino near Moscow. The brand belongs to the May company, which has firmly established itself in the market thanks to the promoted May tea.

• Coffee Milagro (the name translates from Spanish as “miracle”) is produced at the Intercafe factory in Mytishchi.

• Ketchups and sauces under the brand Mr. Ricco , which we remembered for its advertising with sultry Italians, is produced by the Kazan Dairy Plant (owned by the Nefis Group of Companies).

Other

• Allegedly a German stationery brand Erich krause owned by the Russian company Office Premier. Production is located in Southeast Asia.

• Bicycles Stels are produced at factories in the Kubinka suburban area, in the Krasnodar Territory and in the Sverdlovsk Region.

• Stylized Japanese cigarettes for women Sakura manufactures the Donskoy Tobacco factory.

If you can add to this list - feel free to comment

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