Odnoklassniki pages will be indexed by search engines

[Орлан]

Odnoklassniki social network will open Internet search engines access to 105 million profiles of its users. It is believed that this technique stimulates audience growth. Although, for example, users of Vkontakte were scandalized due to the start of indexation, they ensured that it was carried out at the request of the account holder.

Odnoklassniki (100% owned by Mail.ru Group) will allow Internet search engines to index user pages, two sources on the market told Kommersant. This was confirmed by an employee of one of the subsidiaries of Mail.ru Group. If a person is registered on Odnoklassniki, then his profile page can be found through his own search for Mail.ru Group, Yandex and Google. Users will be able to adjust the "transparency" of their profile, one of Kommersant’s interlocutors clarifies: only the data that the page owner himself has opened will get into the search engines, and the information “for friends” will remain unavailable to outsiders. The Odnoklassniki press service declined to comment last night.

The Odnoklassniki social network was launched in March 2006. The service has more than 105 million verified accounts. According to ComScore, the Odnoklassniki audience in October amounted to 27.96 million unique visitors over 15 years old from Russia, and 47 million in the world. In August 2010, Mail.ru Group consolidated 100% of the social network. According to the results of the first half of the year, the revenue of the social network amounted to $ 57.3 million, or 25% of the total revenue of Mail.ru Group.

In the fall of 2009, Google and Bing were the first of the search engines to index Twitter microblogging entries. According to Bloomberg, Twitter received $ 25 million from companies. In 2010, Yandex agreed to index with Facebook and VKontakte. For Odnoklassniki, the main thing is not to yield to competitors, emphasizes the expert of Finam Leonid Delitsyn. According to Kommersant sources, the contract between Yandex and Vkontakte is non-cash. According to a similar principle, Odnoklassniki will work with search engines, says one of them.

Everyone only benefits from indexing, explains the representative of Yandex Ochir Mandzhikov: networks receive additional traffic and an influx of new users, search engines - a whole layer of information that can be used to improve search quality. Vkontakte allowed indexing to make it easier to search for people, said a representative of the social network Vladislav Tsyplukhin. According to him, Vkontakte is indexed taking into account the privacy of pages. "At the time of launching the service, it was possible to find all accounts in search engines, but after a while some of the users wanted to" stay in the background "- we went to meet them," he says.

According to Liveinternet, since December 2010, the number of clicks from Yandex to the Vkontakte page has increased 4.5 times, to 9 million clicks. “Obviously, Yandex indexation had a positive effect on the growth of traffic to our site,” stated Vladislav Tsyplukhin. In November, 8.5 million people came to Odnoklassniki from search engines, 55% of them used Yandex. According to German Klimenko, founder of Liveinternet, traffic from search engines at Odnoklassniki will increase by 40-50%. “Opening social networks to search engines is effective in stimulating audience growth,” he says. Indirectly, this may affect advertising revenue, admits Leonid Delitsyn.
Based on materials: kommersant.ua

 

[Орлан]

There is a definite plus in this.
although for someone like.

 

[Игорь Коракс]

Thanks, Dmitry. There are definitely advantages, but who sees what for themselves. But definitely not for users.

 

[Детективное агентство ИКС-Инфо.]

There is a definite plus in this.
although for someone like.

You are right as always

 

[Орлан]

There is a definite plus in this.
although for someone like.

You are right as always

that yes, only it will be necessary to delete the page the other day.

 

[НСК-СБ]

Thanks, Dima - I close my profile - only for friends!

 

[Детективное агентство Тула]

Curious and informative.
It has applied value for search activities.

 

[Частный детектив. Timofey. Челябинск.]

For us, a plus, it’s easier to search, but I have long ago deleted the page .....

 

[Азаревич Василий Валентинович]

Today deleted his profile. There are three more profiles, I think that's enough. : D

 

[Детективное агентство. Москва. Арбат.]

Strange, do they really care about personal data? I think they will have a lot of lawsuits with this.