Yandex launched a search

[Объединенное Детективное Бюро]

The share of Yandex in the search market for Runet for the first time in four years exceeded 60%. Since the new year, Yandex has added 9.7% - and as of June 2010 it controlled 64.6% of the search, while the shares of its main competitors were declining. Shares of Rambler, Mail.ru in the search market continue to decline, Google’s share remains at about the same level, while Yandex’s share is growing. Such data are provided by Kommersant with reference to Liveinternet statistics for June 2010 among Russian users. According to the results of June, the share of Yandex was 64.6%, the share of Google - 22%, Mail.ru - 7.3%, Rambler - 2.5%. In December 2009 the share of Mail.ru in the search was 10%, the share of Yandex - 58.9%, Google - 23.4%, Rambler - 3.4%. Thus, the share of Mail.ru decreased from December by 27%, the share of Google fell by 6%, Rambler - by 11.8%. Market participants associated the drop in Mail.ru share with the rejection of Yandex search from the new year. Place "Yandex" was to take the American Google. Mail.ru’s search should have been monetized through an AdSense contextual advertising system owned by Google. Yandex refused to post its search on the Mail.ru portal without branding the search results. But in the new year, the Google search engine did not appear on the Mail.ru homepage. The company claimed that they were pleasantly surprised by the results of their own GoGo search engine, so for now it is planned to use it. Mail.ru's vice president of marketing, Olga Brukovskaya, says that a short-term drop in search market share is an expected and understandable event for the company, which has several reasons. “In particular, there has been a change in the search engine, which conservative users can always cause a certain expected discomfort. On the other hand, we understand that our search engine has room to develop, and we are making serious efforts for this,” says Ms. Brukovskaya. For Rambler Media, search remains an important project, but there are others that are developing successfully, says its representative Konstantin Vorontsov. The general director of Ashmanov & Partners Igor Ashmanov believes that Yandex’s growth is explained by both the development of new technologies and marketing - in particular, Yandex launched MatrixNet search technology, which positively affected the quality of search. According to him, only by increasing the stake, Yandex will be able to increase revenue by about 5% (revenue in 2009 amounted to 8.7 billion rubles.). "The share of Rambler Media is falling, as the portal has turned from a search engine into a news portal. Google, in turn, has ceased to engage in the development of search in Russia," Mr. Ashmanov said. Source: [DLMURL] https://www.kommersant.ru [/ DLMURL]

 

[Матушкин Андрей Николаевич]

Thank.