Free Publication Audience

[TriumphInfo]

When we post some material on the network, it is important that it gets its reach and as many people read it as possible. With commercial promotion, everything is simple: views and clicks are bought using advertisements or paid placements in the media, blogs and publics. But you can create a resonance and find a reader without any attachments. If there is interesting, useful or socially significant content.

For such seeding, aggregator sites are used with their own audience and the ability to be placed in the tape. Here are some of them:

TJ - Internet News
vc.ru - business, technology, ideas, growth models
https://pikabu.ru/
ЯПлакъъ - Sections -> Events
Trinixi
CONT | Platform for social journalism
and so forth

They are tailored to different audiences, so before placing it is worth understanding the local specifics. Somewhere mostly entertainment materials are published, somewhere politicized, somewhere they throw fakes, etc.

There are many precedents when the placement of a regular post with a domestic problem led not only to the solution of this problem, but also to the sudden acquisition of media by the participants.

For example, last year unremarkable Dima posted a story about as my friend Rita used to take advantage of the camera for a couple of days. And she, having broken her, did not give back either the camera or the money. The story so hooked the audience that the post itself soared into the tops of attendance (and scored more than 20,000 pluses on the resource), Dima began to turn for interviews and comments, and Rita turned into a local antihero. Soon all the friends and acquaintances of the participants knew about this situation, Dima got a new camera, and folk art for a long time carried echoes of history over the net.

For us, this is also a way to see the response of ordinary users and the demand for this or that material. Get live feedback and audience reach (after all, our goal is to popularize detective stories). For example, we have experimentally found that the masses are interested behavior instructions with law enforcement agencies ( picabu link )



And recently in the same way posted blog post our colleague Valentine (YES A special case), which is now gaining views.


In addition to independent sites, a free audience is also in social networks. If the material fits into the theme of a Vkontakte community, they may well post news or information for free. For this, groups have the so-called "offer", through which ready-made news and a button "messages" for communication with administrators are offered.



These are the easiest and most accessible ways for anyone to reach a mass audience. They are free and do not require special labor. But their exhaust from time to time, as lucky. Therefore, for full-fledged display campaigns, these methods are used as an auxiliary tool. To get guaranteed and serious coverage (when we are expecting not tens, but hundreds of thousands of visitors) we still need budgets, press releases, media plans and other PR inventions.


If the topic is interesting, ask questions.

 

[Дмитрий Викторович]

Good initiative.